SPEAKOUT INTERMEDIATE WORDLIST - PDF Free Download

30401

Its technological infrastructure and the software required to use it seems capable of transforming the old, hierarchical structure of communication from one to many into a new format from many to many [Meyer, ]. Their content that they put out on social me- dia is both interactive, it encourages conversation, it is current and it is entertaining. Advertising is aiming at brand awareness and brand affiliation for the most part that will lead to long term consumer relations. In our theory we are have not discussed about advertising on the cinema. In fact it does it so effortlessly by taking advantage of the series of media they want to include without degen- erating any of them.

- PDF Free Download

News: βιβλιο, οδυσσειας, α, γυμν, pdf, γαλαζιο, βιβλιο, πλουσιος μπαμπας φτωχος μπαμπας pdf free download σε ψαχνω στο χρονο pdf download πτυχιακες. News: φεκ, β, , , pdf, tabela pdf το κοριτσι απ τη σαμψουντα pdf το βαρέλι του αμοντιλάδο pdf σε ψαχνω στο χρονο pdf download řečtina pdf πιέρ ζανέ. Web2PDF is the android way to convert web pages to pdf files. It lets you convert a web page to pdf file by using the unique "share" feature of android platform. ΟΙ ΦΥΛΑΚΕΣ ΤΟΥ ΧΡΟΝΟΥ - Η ΜΕΡΑ ΤΟΥ ΑΡΠΑΚΤΙΚΟΥ - ALEX SCARROW.​pdf. January 7, | Author: xrhstaras7 | Category: N/A. PDF | The text that has been chosen for translation from English into Greek Download full-text PDF ξεπληρώσει λίγο από το χρόνο που του.

Σε ψαχνω στο χρονο pdf download. It was important, however, to make this remark and understand that for an actual integrated experience even all media together are not enough.

Παρατηρητήριο was published by Christos Manolachis on Find more similar flip PDFs like Παρατηρητήριο. Download Παρατηρητήριο PDF for free. Πηρα τον χρονο μου φτιαχνοντας τοκρεβατι μου γιατι αυτο ηταν το τελευταιο πρωι που θα θεωρουταν κρεβατι μου. ''Tessa!!''φωναξε ξανα. ''Σηκωθηκα''της. 25 pages The Secret Treasure of Dar-Zul, Part One, A Jack Brand Story, by John M. Whalen A mysterious carnival seer reads Jack Brand's medallion. Can she. e.g. Τον περασµένο χρόνο ταξιδεύω στην Ελλάδα = 0 for Communication. Also “​ταξιδεύω” ψάχνεις να µας βρουν = 1 (for the pronoun). τους έχω δεις = 1 (for the​. “Thus, for example, more than 40 million people listen to each week of radio via Internet, satellite radio, iPod / Mp3 players” [Wilcox et al., ] and their Mobile.

Specification GCSE | Question | Vocabulary

Κάθε χρόνο, σε κάθε σχολική γιορτή ψάχνω κάποιο τραγούδι που να μην είναι If you would like to download the PDF to use in your classroom check out the. πρέπει να χρησιμοποιήσουμε μία φράση που να δείχνει μελλοντικό χρόνο, εκτός αν είναι προφανές από το νόημα. They are listening to Χρησιμοποιούμε το ρήμα to be στον ίδιο χρόνο με το ρήμα στην ενεργητικής πρόταση. look for – ψάχνω.Σε ψαχνω στο χρονο pdf download Έτσι, θα πρέπει να δουλέψει στον ελεύθερο χρόνο του, για να βγάλει τα Ψάχνεις για ένα ζαχαροπλαστείο: κάνε στον παντοπώλη/στην παντοπώλισσα µια. (19b) Πάω στην Κρήτη κάθε χρόνο. “I go to Crete every (13a) Ψάχνω μια / κάποια δουλειά για το πρωί. seoauditing.ru​pdf. ISSUU PDF DOWNLOADER. By using this tool you are agreeing with our Downloader · Jpg to Pdf Converter. seoauditing.ru | [email protected]​.net. Specification GCSE - Free download as PDF File .pdf), Text File .txt) or read online for free. Recordings will be issued as digital sound files accessed via a secure download. to look for ψάχνω, αναζητώ to spend (time) περνώ (χρόνο). Abridged manual of the illness attitude scales. New Mexico: University χρόνο στο να ψάχνω πληροφορίες για αυτό στο διαδίκτυο. (When I present a somatic.

Σε ψαχνω στο χρονο pdf download.

Welcome to Scribd! Download the book for quality assessment. What's the quality of the downloaded files? Language: greek. File: PDF, MB. Preview. Send-to-Kindle or Email. A copy may be downloaded for personal, non-commercial, research or study Depression in line with the Diagnostic and Statistical Manual, 4th end, (DSM), Εκτός σχολείου, πόσο χρόνο περνάς μια συνηθισμένη μέρα σε μια από αυτές τις.

Καλησπέρα ψάχνω αυτό το βιβλίο. ΣΤΡΑΤΗΓΙΚΗ ΤΩΝ You can download the book for free in pdf format here: Ευχαριστώ πολύ για τον χρόνο σας 🙏. Hello. Προοδεύουμε!! Το πρόγραμμά μας γίνεται κάθε χρόνο, πιο καλό. Τα παιδία, δίνουν τον καλύτερο εγώ, ως μουσικός, ψάχνω πάντα για κάτι νέο.   Σε ψαχνω στο χρονο pdf download παλεύει ενάντια στο χρόνο για ν' αποτρέψει το καταστροφικό παλιρροϊκό κύμα.» Η ολόκληρα μεσημέρια να ψάχνω μέσα στο σπίτι, στα συρτάρια της μαμάς, στο γραφείο της From: seoauditing.ru Download & View Voc Prepadelf B2 Delf as PDF for free. More details. Words: 13,; Pages: Preview. 完全ガチ交渉 噂の 素人激カワ看板娘を狙え vol.37 xvideos download verb μεταφορτώνω, κατεβάζω. /ˌdaʊnˈləʊd/ to move information (for example a file, an image, a video) to αντέχω στο χρόνο ψάχνω. /ˌlʊk ˈʌp/. 1​. to raise your head or eyes. 2. if a situation is looking up, it is getting better. downloaded from the King's Research Portal at φορά συμβαίνει στις αναστηλώσεις με τις κατάφορτες χρόνο και βλέμματα παλιές. πέτρες, οι.

Σε ψαχνω στο χρονο pdf download

This is produced for each series of examinations and is freely available to download at seoauditing.ru after (ii) ανάφερε αυτό που ψάχνεις. 2. Απάντησε στην. Ξέρεις, αυτοί δε μπορούσαν κάθε χρόνο να πηγαίνουν στην Ελλάδα που πηγαίνουμε εμείς τώρα. Οπότε άρχισα να ψάχνω μόνη μου. Και έτσι έφτασα στα βιβλία from: file:///C:/Users/user/Downloads/seoauditing.ru Donmoyer, R. (​).  Σε ψαχνω στο χρονο pdf download Ακόμα ψάχνω το νόημα της ζωής. words like "download," "decompile," "reboot," and "interface" (among Ναι, αλλά δεν έχω πολύ χρόνο. C podcast n video podcast a radio programme that can be downloaded from the δε μου φτάνει ο χρόνος Vocabulary 10 be on someone's mind idiom someone ψάχνω A Vocabulary question v to ask someone questions about something.

Z-Library single sign on

Users may download and print one copy of any publication from the Albanian people usually engage in unskilled manual work, as most immigrants do, and Ψάχνεις, εξετάζεις, μαθαίνεις και προσπαθείς να μάθεις και στους άλλους Αφιερώνοντας το πολύ 4 ώρες από τον προσωπικό σου χρόνο κατά τη.  Σε ψαχνω στο χρονο pdf download  

Σε ψαχνω στο χρονο pdf download. ΟΙ ΦΥΛΑΚΕΣ ΤΟΥ ΧΡΟΝΟΥ - Η ΜΕΡΑ ΤΟΥ ΑΡΠΑΚΤΙΚΟΥ - ALEX seoauditing.ru - Free Download PDF

  Σε ψαχνω στο χρονο pdf download  Miehistöstä aliupseeriksi vastaus

Σε ψαχνω στο χρονο pdf download

Students will study across a variety of contexts relevant to their age and interests and will also develop a greater awareness of the culture of Greek-speaking communities and countries. These contexts are listed under Themes and topics. Students will need to develop and use their knowledge and understanding of Greek grammar progressively through their course of study. Grammar requirements are given in the grammar list see Appendix 2: Grammar list.

To help students build on their range of vocabulary, a list is provided of words that students are expected to use and understand see Appendix 3: Vocabulary list. These lists are not exhaustive but are intended as a guide; students at both tiers will be required to understand and respond to familiar words appropriate to the tier that are not on the lists.

They are organised into five themes, each broken down into topics and sub-topics. The five themes are: 1. Identity and culture 2. Local area, holiday, travel 3. School 4. Future aspirations, study and work 5. International and global dimension. For listening and reading assessments, the majority of contexts are based on the culture and countries where the assessed language is spoken.

Students may also refer to the culture of the assessed language countries or communities in the speaking and writing papers. It is, therefore, important that students are exposed to materials relating to Greek-speaking countries throughout the course.

Content Students are assessed on their understanding of standard spoken Greek in a variety of scenarios. This paper draws on vocabulary and structures across all the themes see Themes and topics. Students are presented with recorded scenarios involving one or more speakers in public and social settings. Recordings include authentic sources and are based on the themes. Recorded material features both male and female voices and represents different age groups. Students should be given the opportunity to become accustomed to hearing the Greek language spoken in a range of styles and registers.

Recordings for individual questions within the assessment vary in length, including both short and longer spoken passages, using both familiar language and, where appropriate, more complex language and abstract material, as appropriate to the tier.

To prepare students adequately for this assessment, teachers should present and exploit a range of vocabulary relevant to each theme listed and build on the Key Stage 3 Programme of Study, where appropriate.

This gives students an opportunity to familiarise themselves with the length and the layout of the paper and to read the questions before hearing the first extract. The assessment tasks will feature general content that is familiar and accessible to all students. Question types comprise both multiple- response and short-answer open-response questions. The question type is multiple-response. Question types comprise both multiple-response and short-answer open-response questions.

Content Students are assessed on their ability to communicate and interact effectively through speaking in Greek for different purposes. These are assessed through a series of three consecutive tasks. Task 1 — Role play The role play is an interaction requiring the student to ask and answer questions, to exchange information and to use different registers see definition of registers beneath the Role play mark grid within the marking guidance section of the specification.

The role play relates to either formal or informal scenarios, in turn inviting the student to use either formal or informal language relevant to the scenario.

The task is set in the register that the student is required to use, so students should use that register in their responses. All role plays are marked for communication only. The role plays are set and provided by Pearson at the time of assessment together with a sequencing grid and instructions. Scenarios require an exchange of information. Some scenarios are transactional in nature. The scenarios are based on any of the topics from themes 1 to 4 listed on page 9 , i.

Task 2 — Picture-based task The assessment scenario is based on any of the topics listed on page 9. The topic is allocated by Pearson at the time of assessment together with a sequencing grid and instructions. Students are required to refer to past, present and future events in this assessment at both Foundation and Higher tiers, using different timeframes.

The conversation is based on any two themes see Themes and topics and is in two parts. For the first part of the conversation, the student selects one topic from one theme in advance of the assessment.

The choice of topic must be agreed between the student and the teacher and must be selected no later than two weeks before the assessment takes place. This part of the conversation task starts with this first topic and then may move on to other topics within the same theme.

The second part of the conversation must be on a different theme. This will be prescribed by Pearson through instructions on a sequencing grid. This part of the conversation may focus on one or more topics from within the selected theme see page 9. Students are required to refer to past, present and future events in this assessment, using a range of tenses and timeframes. This is allocated by Pearson at the time of assessment. The second theme is selected by the teacher from a choice of two themes allocated by Pearson.

Task 1 is set in the register that the student is required to use. At the time of assessment, Pearson will issue a prescribed order per student for their role play, picture-based task and two themes for the second part of the conversation.

The teacher does not choose the order of the cards. Pearson will provide instructions on sequencing and a sequencing grid. This grid has been designed to help ensure that each student covers a broad range of themes from this specification.

Dates for the assessment period will be confirmed in the UK Information Manual at the start of each academic year. The assessment period will not always be continuous or be the same period each year, for example it will need to accommodate the Easter break which changes each year. The assessment materials in this pack must not be removed from the centre premises. Centres are required to submit to Pearson one completed CS2 form for all students for each tier. The purpose is to consider the questions and stimulus for the role play and picture-based scenarios allocated.

Students are permitted to make notes up to a maximum of one side of A4 for both Tasks 1 and 2 during this period and they can refer to them during the role play and picture-based assessment, but not during the conversation task. Students must return their notes to the teacher before commencing Task 3 conversation.

The notes should be for reference only and students must not read out whole, prepared sentences in answer to questions. Any notes made during the preparation time must be kept securely by the centre until the end of October in the year the assessment is completed, after which time they should be securely destroyed. Students cannot have access to a dictionary, or any other resource, during the preparation time.

Task 1 — Role play Pearson will set and provide ten different sets of role plays for each tier. Each role play consists of two cards — one for the teacher and one for the student. Teacher cards The teacher cards contain instructions on how to conduct the role play and the exact questions to ask.

Each role play opens with an introduction from the teacher who then asks the first question. Students have access to this during their preparation time to help in preparing for the assessment. Each candidate card contains instructions in English and the task is in Greek. The context of the role play is provided in both sections.

Candidates must read both sections fully to support understanding of each bullet point. At Foundation tier, the candidate cards contain five bullet points, eliciting five utterances.

Students need to ask one question and respond to one unpredictable question. Students are required to speak only in the present tense for four of the prompts or they may also use a conditional tense if it is more natural to do so.

At Higher tier, the candidate cards contain five bullet points, eliciting five utterances. Students need to ask two questions and respond to one unpredictable question. Students are required to speak in the present tense for four of the prompts or they may also use a conditional tense if it is more natural to do so and respond to one question set in a past tense.

Each task consists of two cards — one for the teacher and one for the student. Teacher cards The teacher cards contain instructions on how to conduct this task and the five questions to ask the student. Teachers are allowed to repeat questions and use set prompts to enable students to give a developed response.

They are not allowed to deviate from the set prompts. Each task opens with the teacher asking the first question, which is based on the picture. The first question is directly based on the picture; the remaining questions extend beyond the picture, but are based on the overall topic from which the picture is drawn, inviting an exchange of views or opinions.

Candidate cards At Foundation tier, students are provided with a picture and five bullets in Greek to help in preparing for the five questions that will be asked during the assessment. Students are allowed to ask for questions to be repeated. Students have access to this during their preparation time. At Higher tier, students are provided with a picture and five bullets in Greek to help in preparing for the five questions that will be asked during the assessment.

Task 3 — Conversation The first part of the conversation opens with the topic chosen by the student. The student may choose to focus on any aspect s of the topic as each has a number of different features. The teacher continues the conversation on the chosen topic and then may move on to other topics within the same theme, if necessary, to ensure that students use the recommended time for this task most effectively.

The second part of the conversation is based on a different theme allocated by Pearson and covers any of the topics across that single theme. Teachers must ensure that an equal amount of time is allocated to both parts of the conversation. It can take place either in the examination room with the teacher or outside of the room with an invigilator. Marking guidance and assessment criteria are also provided in this document. The guidance has been included for teacher reference to aid understanding of how the assessment criteria will be applied.

The mark grid is applied once to each individual response to the prompts. There is a maximum of 2 marks for each of the five prompts on the role-play cards. Additional guidance Appropriate: relevant response related to the prompt, uses appropriate register for the scenario.

Informal register includes language that students would use with friends and people of a similar age such as endearments and informal greetings and forms of address where appropriate. Informal register also requires the use of the informal structures when using, for example, verbs and possessive adjectives.

Formal register includes language that students would use with adults in a formal context, for example teachers, employers, customers, officials. Formal register includes avoidance of slang, over-familiar language, exaggeration and endearments. It also includes formal greetings and forms of address where appropriate. Formal register requires formal structures when using, for example, verbs, personal pronouns and possessive adjectives.

Additional guidance Errors: the mark grid describes the frequency of errors and the impact that errors have on clarity. NB: these are examples only and do not constitute a finite list. Rehearsed language: language learned by heart, which may not give a relevant, impromptu response based on what has been heard not spontaneous. Errors: the mark grid describes the frequency of errors and the impact that errors have on clarity. Additional guidance Adaptation of language to describe, narrate and inform: adapts language to achieve different purposes in the language; students may adapt language more effectively for one purpose than another, for example they may use language effectively to inform but less effectively to narrate.

Additional guidance Respond s spontaneously: gives a relevant, impromptu response based on what they have heard.

Content Students are assessed on their understanding of written Greek across a range of different types of texts. Texts for individual questions within the assessment use high-frequency language and vary in length, including both short- and longer written passages.

Unfortunately website needs to be login is not supported. For 4. Otherwise for older devices, once pdf conversion is completed, system browser will be opened to download the pdf. The saved file may be different across different devices. Service should be back to normal. These methods of advertising are, however very questioned for their effectiveness nowadays.

This functionality, W puts consumers in control of how content is generated, created, organized, and shared [Bell and Loane, ]. Social media represent all the possibilities of Web 2. This is the era of social networking among users [Uitz, ].

A user can create and maintain a social network like never before. Social networking is not something new. And to take this thought even further, they always wanted to inform or warn their closed ones about something that happened to them or in general or even about an interesting product they discovered and worked for them [Uitz, ]. Social media did not generate new needs, it only serves already existing needs, and at times it intensifies them.

But that depends on the users because they are in control. Maybe this is why social media is becoming more popular than any other form of traditional communications. Traditional media does not have such an influential role on young consumers anymore [Duffett, ]. Companies seem to have realized that for good and instead of a threat they see opportunities [Uitz, ],[Nhlapo, ]. There is no question that the traditional marketing model is being challenged.

The way marketers create ways in order to generate leads, increase awareness, and ways of communicating are continually evolving [Hensel and Deis, ]. We have shifted from the Information Age to the Attention Age. It is interesting to point out that Google and Bing played a more important role in the Information Age. The Attention Age is more user-friendly and focused that the information Age. Users now have the ability to consume information and share it on the web right away.

Media and Advertising A love and hate relationship since their existence limitation anymore and this is why social media are so important [Hensel and Deis, ].

With the rise of these social media we have the rise of blogging as well and this is because blogging encourages open conversations as well. Social media offer the unique possibility to their users to create their own personal- ized pages, with their own personalized content in order to communicate their thoughts and externalize their feelings. They can exchange content, talk in groups, communicate with people from all over the world with no limitations or fees.

Their content that they put out on social me- dia is both interactive, it encourages conversation, it is current and it is entertaining. This content is a form of advertising and promotion that triggers word-of-mouth WOM that is considered the future of social media marketing communications [Yaakop et al. As we spend more and more time on social media like Facebook or Instagram, these platforms offer advertisers various solutions to minimize the time and effort a consumer has to make in order to buy a product.

Marketers are looking for more meaningful advertising methods, key metrics that are important and ultimately related to business results says Demy Kozasi in her interview to adbusiness magazine [adb, c].

The use of social media among the Fortune companies peaked markedly in In , 28 per- cent of the companies had blogs at the corporate level, representing the largest increase since [of Massachusetts Dartmouth, ]. These statistics have only been increasing every year, even every month. It is important to note that social media is not yet an extremely researched topic. Things change constantly and there is very much to be said about their value and the possibilities they can offer.

This means, greater accessibility. Before that, companies had the upper hand and if they made a mistake they could not be as easily exposed like they can be today. The power is in the hands of the consumer. This is due to increased interactivity. A very general classification of social media includes collaborative projects, blogs, user-generated content communities e. Wikipedia , social networking sites, and virtual social worlds [Kaplan and Haenlein, ].

At the same time it represents a powerful personalization tool as it enables individuals to both produce and distribute content by their own participation. YouTube is a great example of what social media can achieve. Yes, YouTube has established itself as one of the biggest social media platforms. It is one more of these sites, enriched by the users themselves with content created by the users themselves.

The users themselves have managed to entertain the attention of all ages and of course the marketing executives. The fact that YouTube is user-oriented and user-dependent makes it unknown to what anyone can expect.

This means that there is always something interesting. YouTube is a threat to television and it is one of the most interesting cases studies in terms of social media. We definitely see television struggling due to media fragmentation and Katy Loria, currently Chief Revenue Officer at Screenvision believes that media fragmentation certainly plays a role in its decline. As the years go by, the concern of privacy and how I much a company can actually learn about an Internet user without that being un- ethical, is something that has caused a lot of discussions and questioning.

There are people who maliciously use the Internet as an example of a tool for trespassing privacy. Is everything really wrong with the Internet? Jarvis says, where there is a challenge, find an opportunity [Jarvis, ]. Cooperation is key for both companies and consumers.

Instead of focusing on budget and time we should all focus on the actual outcome. The outcome is more trust built between companies and media users which intensifies brand affiliation and long-term consumer relationships with the brand.

If there was a question of the safety that new media provide, this issue seems to be regulated more and more throughout the years and it increasingly becomes easier for all parties: companies, advertising agencies and users. More analytically, marketing communications are the means by which businesses attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they are selling.

We have talked about each medium separately but what if advertisers do not even have to choose in which medium they have to advertise. What if each medium has to offer some- thing different and this integration is what a successful communication plan is lacking of. Let us see why other theoreticians, specialists and academics believe or do not believe in the power of integrated communication campaigns.

Kevin Lane Keller and Philip Kotler offer us some really good theoretical foundation upon this topic. When we refer to integrated communication campaigns it is not just about advertising on multiple media. Advertising is a very important part of an integrated communication campaign, however it is not the only one and sometimes it is not even the most vital one [Kottler and Keller, ]!

Supplementary Material link their brands to other people, places, events, brands, experiences, feelings, and things. Marketing communications have the potential to contribute to the value of the brand, by establishing the brand in the memory of people and creating an actual image for the brand [Kottler and Keller, ].

According to Kevin Lane Keller and Philip Kotler , integrated communication campaigns consist five main tactics in order to be truly integrated, and those are [Kottler and Keller, ]: 1.

Advertising 2. Sales Promotion 3. Events and Experiences 4. Public Relations and Publicity 5. Direct Marketing 6. Door-to-door sales or personal sales Our primary focus is on advertising effectiveness according to media exposure and secondary upon the actual advertising content. It was important, however, to make this remark and understand that for an actual integrated experience even all media together are not enough.

There is a lot to be said about an integrated media communication campaign. First of all, it is very important to note that it has been observed that the younger generations want the information to find them instead of them finding the in- formation [Kolodzy, ]. This is where integrated communication campaigns come to the table, communicating from everywhere, not in the form of spam, but with a plan, strategy, thought and right set-up [Kolodzy, ].

According to a survey conducted by the Kaiser Foundation in , nearly one-third of children and adolescents from 8 to 18 are multi-media users and devote an average of 10 hours and 45 minutes a day to consuming multimedia content [Rideout et al. Media multitasking becomes increasingly more of a common practice among those under the age of 39, a demo- graphic category that has been nicknamed as the Millennial or, alternatively, the digital natives [Kolodzy, ].

While we are talking about media use, scientists studying the brain argue that our habit of sending messages while listening to music or playing an electronic game or posting an image or video or looking to find out what time a movie is playing in is actually switching media. It does not necessarily mean that we are doing two things together. In fact, we deal with two or three or four activities for example, we read a message, listen to music, walk. People have the ability to carry out these rotation years ago, but the advent of digital technology and mobile phones provide us with the ability to do this quickly and easily.

Taking advantage of integrated communication campaigns is a tactic that harmonizes with the human nature. Multimedia usage is very common because there is a medium for every use nowadays and for different hours of the day. Advertisers can invest in that and achieve successful results.

A subversive modern campaign by JWT Athens for Vodafone TV is a very real exam- ple that puts in use this very practice of an integrated communication campaign.

This campaign is integrated in terms of the audience it chooses to address. In fact it does it so effortlessly by taking advantage of the series of media they want to include without degen- erating any of them. They strategically chose, at the beginning of the campaign, to have a presence in high-coverage media for direct impact. Then they advanced to YouTube projection with masthead, in- stream ads and sites takeovers, in Facebook with respective video posts and display ads.

Moving forward, aiming to inform the public about the advantages of Vodafone TV and engagement, the campaign would evolve through mobile optimized formats, like bumper ads, Instagram stories, Facebook canvas and native article advertisements [adb, b]. This communication campaign does not involve traditional media such as television, ra- dio or prints. It is considered integrated because it places its message in different places so they follow their customers in different places and hours of the day making sure they receive the message.

In general, using multiple media in a strictly defined time-frame can increase the scope and impact of the message. The wide variety of communication tools, messages and audiences makes it imperative for companies to turn to integrated marketing com- munications.

Companies must adopt an "overall view" of consumers to fully understand all the different ways in which communication tactics can influence consumer behavior in their everyday lives [Kottler and Keller, ].

An example of how media can empower one another, is airing of advertisements on the radio before the concurrent TV advertising. Supporters of integrated marketing communica- tions describe them as a method of viewing the entire marketing process, rather than focusing on individual parts of it [Kottler and Keller, ].

All in all, integrated marketing communications result in greater message consistency and more intense sales impact. They require managers and advertisers to think about all the ways in which the customer comes in contact with the product and the brand they represent, how this customer commits to his or her placement in the market, the relative importance of each medium, and time choices.

Integrated communication campaigns create unified brand images and messages as they come from thousands of company activities. They ensure clarity, consistency and maximum impact with the integration of individual messages [Kottler and Keller, ]. Supplementary Material 2. We should discuss about some established truths about it as well, if we want to really understand all the com- ponents which play a role in effective placement of advertisements in the media.

The intense competition among all media for advertising revenue has increased the complexity of local media planning and buying [Jugenheimer et al. Not all companies have the same budget and not all companies have the same needs. It was not always easy for all companies to advertise effectively. But as the time pro- gresses and more media come to the foreground, other media get supplant and others evolve into something they were never before, the options definitely multiply and flab- bergast.

Depending on the country we are talking about the budgets change and we talk with different numbers because the circumstances according to the country we are interested in changes. However, there are some universal truths. When talking about the budget that should be invested in media, it is not something that it should be taken lightly but it is something to be done. There are some hardships when it comes to advertising budgeting. But that media fragmentation is not necessarily that bad.

After all, not every product in the market aims to serve everyone. Targeting now is easier and companies know where their money is invested in. Producers could only gain space in the shops if they operated below economies of scale.

This was the big economy. The Internet in general and Google more specifically, has given the chance to smaller businesses to find their place in the advertisement world and communicate with their customers in the right price. In the economy of Google, Companies will no longer grow as the critical mass of borrowed bulky capital to make massive acquisitions - not at least in the foreseeable future.

On the contrary, they have to learn from Google to grow building platforms. So, growth will be less than property ownership and accumulation of risk there, and more so than the inclusion of people in networks to produce their own values, reduce their cost and widen their risk. Having said that, by no means does that mean that everybody should advertise on the web in order to save money because advertising on the web is not always so cheap and many other factors shape the final outcome of where an advertisement should be actually be placed.

This budget for the advertisements distribution, and essentially media placement, should be invested carefully especially if we take under consideration that previously more money have been spend for the creative process and production of the advertisement whether it is a written advertorial or even a video clip.

This is an extremely interesting fact to take under consider- ation when our main focus on this research is the Greek market, and as a result Greek consumers as we will see later in the research that we conducted. Greece in general, is a country in economic crisis at the moment. But it is interesting that the three scholars, [Van der Wurff et al. Consequently, it is not a universal truth that companies in a country that has an unstable economy must and will reduce the budget that it invests in advertis- ing.

There is not a universal truth to all that whatsoever. But what really interests us is the results of advertising expenditures by Greek ad- vertisers in the Greek media. Supplementary Material ciation of the professionals involved in the communication field in Greece, either from the advertisers side or from the communication companies, about the evolution of their mar- ket sizes.

More specifically, it focuses on marketing department budgets for the support of their products: The idea is that higher budgets reflect but also predict growth trends in the market.

Respectively, reduced budgets reflect and predict recessive tendencies. From the whole wave, three graphs were chosen to be included in our analysis which show how companies on one hand and advertising agencies on the other tend to dis- tribute their budget not only according to the medium but all above and bellow the line communication tactics. In the first graph 2. In the second graph 2. In the final graph 2.

Figure 2. Moving on to the second graph 2. Advertising agencies appreciate the potential of individual marketing actions in a similar way that companies do: Emphasis on on-line media and platforms, disinvestment or stagnation in traditional actions. Finally on graph 2. Supplementary Material radio, press, outdoor even cinema. For the last three years the budget investments in general have shrink, with online media investments always being dominant over the offline ones.

Companies and agencies seem to be ready to experiment with alternative media outlets and meet their consumers with their message succssfully. There would be no other reason why companies and agencies would direct their budget steadily every year, increasingly on online paid media and would leave behind the beaten track of traditional media. In addition, it is extremely interesting to see that an online communicaton plan is favorable by both companies and agencies but in terms of email marketing and newsletters the investments are negative for both parties.

Could this mean the end of email marketing in a few years? The main focus of this research is to understand the relationship between media and advertising and as a result how advertising effectiveness depends on media placement and how it can evolve depend- ing on the advantage of the medium. But we cannot discuss advertising effectiveness without taking under consideration the advertising content itself and the importance of the advertising message.

The content crafting is depended nowadays on which medium it is going to be placed. A different advertisement will be crafted for television and a different one for an online campaign. The core message might stay the same but it will be different in many aspects. Each medium is the breeding ground for an advertisement and the two are closely connected. These components must be matched perfectly in order for the perfect outcome to be reached.

It is deliberate to discuss the importance of content in this thesis as well and not just ignore it altogether. On the other hand, there are also the experts and scholars that believe so much in the power of good advertising content that they discard media placement. These people believe that good content can substitute a well-thought and strategic media plan.

After all, word of mouth advertising is a thing. Both advertisements occupied the same space. Both were run in the same publication. Both had photographic illustrations. Both had care- fully written copy. Results in Kenneth C. Adver- tisers support that more creative advertising that breaks out from the advertising clutter is what is really needed today [Jack Rotfeld, ]. But their findings in terms of media are also extremely interesting. It has been per- ceived as very important but we must have in our minds that without creativity, it is not possible to achieve the same result.

People that work in advertising and com- munication departments of companies and people that work in advertising and creative agencies in general, respectively, they must be in touch with what people really want and need. As we have more medium choices making their appearances and as the nature of each medium that we have at our disposal becomes more and more multifaceted making advertising that works will become increasingly more complicated.

However, right now advertising is everywhere. Yannis Efstathiadis, Chairman at Ogilvy Greece in his speech in a Business Day organized for young potential talent in the industry in cooperation with Panorama of Entrepreneurship and Career Development put it very aptly.

William Berbach, one of the biggest Admen in history has touched upon this subject in an interview he gave to Dennis Higgins. Pieters have found in their own research that viewers will stop watching an advertisement that lacks in entertainment content or is saturated with high information content [Elder et al.

Creativity is not everything, you need the facts and do your research. If you separate one from the other you will not achieve or even verge on pure advertising effectiveness. When it comes to media theories and advertising there is not a definitive and one only truth. Media consumption and therefore advertising viewing changes throughout the years. Every time a new medium is invented the other one loses a little bit of its power until it catches up to the corresponding new needs only to lose track again.

Methodology will invest where most people are. First it was print media, then the radio, then television and now we have a dynamic new player in the game and that is the web with all of its powerful and few components which seem to multiply and advance in force.

We understood what media have offered to the advertising world for the most part. It is very obvious that advertising effectiveness depends on media placement a great big deal.

So, as for media usage where do we stand right now? Which theoretician has it right? For an advertising agency, a company or anyone interested, in general, to promote his goods and work, it is essential to understand what the younger generations want from media and the advertisements they see on them. Through these 35 questions we were hoping to establish the trends and tendencies in the behavior of the public in Greece in relation to traditional and new media.

Filling out this questionnaire was not supposed to take, the sample, more than 5 minutes. The Millen- nial generation was chosen to be the preferred demographic our research for a variety of reasons.

First of all, they are a generation whose consuming habits concern companies extensively. They shape all the important trends and create movements that actually have an impact. They are the generation that makes the most important decisions at the moment. They are also the generation that was first introduced to the Internet and grew up with it. Their habits are more pertinent to the ones that will be adopted by the future generations, thus this is what interests everyone to understand and decode.

The generations before Generation Y are called digital nomads, as they are trying to adapt to this era that is defined by Internet usage and artificial intelligence. Millennials are digital natives, because from an extremely young age the Internet was part of their lives and they had made it part of their lives.

As a result, they are more attractive to advertis- ers. Private media companies show an undeniable interest in maximizing the number of viewers, listeners or readers.

Their very existence depends from this. Many researchers have stated different ages to be included to the Mil- lennial Generation as we can see in Table 3. In our own research we decided to include people of ages in-between It was distributed through the Internet and more specifically through Facebook, Instagram and Viber. The questionnaire was first distributed to a pilot sample of seven people. Out of these people, 3 of them were men, one was 22 years old and two of them 26 years old.

The rest of them were women of the ages of These people were asked to answer the questionnaire first in English and after two days they were given the same questionnaire in Greek. It was easier for them to answer it in Greek. After they answered both questionnaires they gave their feedback which was used for necessary corrections that were made. Through this process it was decided that the questionnaire would be distributed in Greek. What is your gender? Women The questionnaire was also translated from English to Greek, therefore everyone was given a Greek questionnaire.

For the purposes of this research the questions and answers were translated back to English. The questionnaire was distributed during the month of January on The goal was to have an equal amount of men and women. Methodology What is your ages? What is your current occupational status? Methodology 3. In the first question of our questionnaire, we asked our sample about the most classic and one of the most important traditional media: the newspaper.

We started from the oldest medium and moved on to the most recent one like we did in our theory to in this thesis. It was not surprising that a very big percentage of the Millennials in Greece, that completed our questionnaire, never reads newspapers anymore. Moving on to magazines, the statistics seem to be quite similar. Smaller percentages consist of people that read magazines more frequently. Methodology Question: How often do you read books?

Books are not a medium that we have discussed in this thesis in our theory and it is not something that it will concern us thoroughly. However, it was interesting to see how our sample is treating a printed book in contrast with printed media like newspapers and magazines. Things take a very interesting turn in this case.

Moving on from print media, we asked our sample if they listen to the radio and, if so, how often. Things here changed drastically. From the other had the vast majority actually listens to the radio daily! Finally we have smaller percentages of Millennials that belong somewhere in between. They are not fanatic users of the medium but they still use it.

Methodology Question: Do you prefer podcasts over classic radio? It was very interesting to see what is the audience of podcasts in Greece and how much do they prefer podcasts over traditional radio. Podcasts are a growing trend abroad but in Greece they are not as popular yet. In our theory we are have not discussed about advertising on the cinema.

We wanted to see, however, if they are exposed frequently to this type of advertising in order to ask them later on if they find it annoying. There were very small percentages, as it was expected, for the rest of the frequencies they could choose to answer.

Methodology Question: How often do you visit blogs? Moving on to the digital world, we asked our sample how often they visit blogs. The statistics present a more optimistic side for this type of alternative way of getting people informed. Our sample of Millennials in Greece seems to utilize blogs frequently because the next biggest percentage belongs to the segment of our sample that visits blogs more than once a week.

The nature of blogs is more complicated so we had to know why our sample wants to visit them. Because so many of our sample actually visits them, as proven by the results of the answers of the question above, that is one more reason that adds up to our curiosity.

This was a question headed towards the people that answered that they used blogs. Methodology Question: How often do you watch television? This was the most critical question of them all, the question that many do not want to face the answers of it but it is the most important one.

Do Millennials in Greece watch television anymore and, if so, how frequently? Our sample expressed itself upon this topic. It is still not a huge percentage but it is calculable. No other question could follow the question regarding the question about television and that is the question regarding YouTube usage.

YouTube is a very calculable rival of television nowadays especially when it comes to Millennials. Methodology Question: Why do you visit YouTube? Music It was reasonable to ask the reasons of why someone visits YouTube.

The sample could pick more than one answer. But through this question everything was made clear for good. Do Millennials in Greece prefer YouTube over television or the opposite? Well, the majority of our sample of Millennials in Greece has decided that they prefer YouTube over television.

Question: Explain your answer given to question Figure 3. Methodology This question, request to be exact, was an open style question-request which was not answered by all the people that completed by our questionnaire because it was not obligatory. The answers and findings will be described and analyzed later on, on the analysis part of our thesis. Question: Out of the following social media, which ones do you use the most?

Linkedln Moving on to social media, we ask our sample to choose which of the social media, we listed out, they use the most. They could chose at least one social medium and maximum three in total if they use more than one. We proceeded to ask our sample of Greek Millennials to tell us how much they use each social medium separately.

These two segments of our sample make up a sweeping Methodology Question: How often do you visit Instagram? A considerable portion of our sample never actually visits its Instagram account. Question: Facebook vs Instagram 4. Asking them which social medium they prefer the best between Instagram and Face- book things did not get any clearer. Question: In case you use Twitter, who do you tend to follow on Twitter the most? For the next social medium, we did not asked how much they use Twitter as it was foreseen that in Greece Twitter is not a popular social medium.

We asked that if they have a Twitter account and what do they do with it. Things do not look good for the medium.

Methodology Question: Do you feel it is easy for you to express yourself and your opinions through Social Media? No We definitely wanted to know how the Millennials, that consisted our sample, feel in the environment of social media.

Is it true that the younger generations feel freer to express their opinion n social media? Well it seems that this is not quite true. Another way that information is spread through social media is through sending links of videos or other interesting findings in a message form. We wanted to know how much our sample sends these types of links. No one answered that they never send such links.

Methodology Question: How often do you receive a link to a video or website from someone you know? Then we ask how often they receive links that lead to videos or websites. No one answered that they never receive links that lead to a video or a website.

Question: For the most part, do you find it irritating, to receive such links? Methodology Question: Do you use an ad blocker browser on the devices you own? Moving on to a different type of question, we asked our sample if they use ad blocker browsers on the technical devices they own.

Their answers were very representative of what previous researches have supported about Greeks and ad blocker software. Media attract people for their entertainment value and information value as we have stated on our theory previously. Their nature also plays a very important role, whether the medium creating a passive culture like television does or an interactive culture like so- cial media. We needed to know which media attracts people more in order to understand which media are more effective for advertising effectiveness thus making the advertise- ment placed, on the according medium, more effective.

Through this question we wanted to know which media have let, our sample of Greek Millennials, down in terms of enter- tainment and information value. The sample could choose more than one question. Does Generation Y sense sponsored content? Another portion does not believe that brands are behind shows and video content. We asked our sample to tell us which media make them feel hopeful that they will get better even though right now they do not satisfy them.

It was a mistake not to enable our sample to choose that they believe none of these media will make it for the next years to come. Many people that completed the questionnaire wrote in the final comments that in this question they wanted to answer that they do not believe that any of these media will recover from their current state. Disregarding that, most of our, Greek Millennial, representatives believe that television will recover. Methodology Question: How overwhelmed you feel in general about the following different types of advertisements?

For this type of graph we will not describe our findings in percentages. Instead we will refer to how many people feel for each medium. Posters Moving to posters, 22 people feel very overwhelmed by them, 38 people feel moderately overwhelmed by them, 55 people feel little overwhelmed by them and people do not feel overwhelmed by them. Newsletters Regarding newsletters, only 2 people feel very overwhelmed by them, 23 people feel moderately overwhelmed, 55 people feel little overwhelmed and do not feel overwhelmed by them.

Magazines Moving on to magazines, people do not feel overwhelmed by advertising in magazines, 47 people feel a little overwhelmed by magazine advertising, 24 people feel moderately overwhelmed by it and 9 people feel very overwhelmed by it.

Radio As for the radio, 53 people are not overwhelmed by radio advertising, 68 people from our sample are little overwhelmed by radio advertising, 74 people are moder- ately overwhelmed and 30 people are very overwhelmed.

Television Moving on to television, television advertising makes 54 people from our sam- ple feel very overwhelmed, 84 feel moderately overwhelmed, 47 people feel little overwhelmed and 42 people do not feel overwhelmed at all. Online Ads Online advertising makes 92 people from our sample feel very overwhelmed, 72 people feel moderately overwhelmed by it, 42 people feel very little overwhelmed and 24 people do not feel overwhelmed.

Social Media Ads Social Media advertising makes 65 people feel very overwhelmed, 73 people from our sample feel moderately overwhelmed, 62 people feel little over- whelmed and 32 people do not feel overwhelmed. Viral Videos Regarding viral videos, 49 people of our sample do not feel overwhelmed by them, 67 people feel little overwhelmed by them, 57 people feel moderately over- whelmed by them and 55 people feel very overwhelmed by them.

Cinema Ads Finally we have added a very interesting category and that is cinema adver- tisements. Interestingly, 91 people do not feel overwhelmed by them, 66 people feel little overwhelmed by them, 38 people feel moderately overwhelmed by them and 32 people feel very overwhelmed by them.

Methodology Question: Where do you feel more exposed to advertisements? Where do really people feel exposed to advertisements? Question: Expected vs Unexpected Exposition to advertisment?

  Uploaded by

One more sense was to be taken in use, the sense of hearing. The sense of touch and sight were inferior compared to the intimacy created by the company of this new piece of technology. This enthusiasm that took over the listeners made them sustainable to the advertisements placed in-between the programs. This meant that advertisements where not mismatched or seemingly out of place, making them integrated into the actual program.

Everyone can lis- ten to the radio from anywhere - at home, in the car or at work - while still being available for free to all listeners" says David Beasty, marketing director at News Generation, a pub- lic relations company specializing in radio programming.

Finding more recent data about how the radio is perceived in the modern era, according to Nielsen Media Research, at the end of , the average American spent about 11 hours a week listening to the radio. Dennis L. Wilcox and Glen T. Cameron [Wilcox et al. According to them, the sovereignty of the radio continues during this Internet era for a few but important reasons: 1. Apart from the creation of the most discussed Podcasts, the content of the radio itself has been channeled through other digital platforms.

Secondly, radio channels and stations have one of the greatest audience bases until today than any other program and any other communication and information platform has [Wilcox et al. So, it helps in terms of targeting as well. Media and Advertising A love and hate relationship since their existence But, like all media, radio has its incompetencies.

Advertising on the radio can mean advertising to the wrong market. The product or service can be promoted on a station that is not right for their target market but it is just convenient budget wise. The advertising content has to be very straight forward and simple in order to be comprehended but is something that it is not being done and many people never pay attention at the advertisement.

Finally, there is no immediate call to action. A huge percentage of people listen to the radio while they are on their car, at their house or even at their job. In no case they cannot proceed to a purchase right away. This will come at a great contrast when we talk about web advertising. However, later on, this medium disappointed everyone in many ways. Cameron give us an initial definition: «television is a powerful information and influence tool that uses both the sound and the image element.

It holds a dominant position in the American society and occupies most of the time of the American media by any other means of communication and information, even from the Internet.

As a result, public relations specialists make every possible effort to exploit this medium in their campaigns» [Wilcox et al.

To say that a lot of businesses advertise on television is an understatement as this media really is the number one in term of usage.

The theories about the evolution and impact of this medium are the grimmer ones and it comes to prove that many went the wrong way when it came to utilizing television, dimming its evolution as a result. Television is one of those mediums that gives a bad name to traditional media. Since then, television has been accused of advertisement clutter.

There is indeed an overwhelming number of advertisements that individuals are exposed to everyday. This is the basic difference between a television screen and a book page.

Television entertains without a break. Once you get out of the cinema or the theater, you get to think and process what you just witnessed. You can keep processing your emotions for hours. That cannot be provoked by television. This medium does not give you time to assimilate what you saw. It bombardes its viewer immediately with another program. Because it does not give the viewer a break, television stops once you close it, if you do. Stopping is a loss of money.

And on TV time means money. But this success is not guaranteed to be long term and in no way it builds brand affiliation, positive brand awareness and a real true relationship between the potential customer and the product which will lead to long-term sales. How much could the public take? Krugman sums up all these things that make us question television advertisements.

But he comes to claim something much unexpected. It seems that things are not that disappointing for television advertising. Media and Advertising A love and hate relationship since their existence home or at least to his hotel room to relax. There, no one wants information nor interac- tion, but fun, a joyful distraction, a sleeping state of consciousness.

One only wants to open the television to break out of himself and to observe without anyone observing him [Bolz, ]. But the situation seems increasingly grimmer for the medium. According to adbusiness magazine, issue , on September , 1, million viewers were recorded in Greek television compared to 2,7 million in the same month last year.

Things are simple, the numbers and math are cold, but the truth is tough and it is this: viewers turned their back on TV briefing. Who is to blame now for this? Is it advertisers? Not definitevely. Media are used by people to entertain themselves and get informed reliably by them.

Several surveys mention a serious lack of credibility among media and journalists, presenters, and reporters, while the amplification of fake news has been, probably, bringing journalism down [adb, b]. In another issue of adbusiness magazine, issue , the author of adbusiness points out the very interesting part of pay television.

Journalism has failed to inform and shows have failed to entertain. What is worse when it comes to advertising in general? The viewer prefers media consumption without advertising of products and services. What the viewer does not like paying with, this is his time. People want quality information, but they do not care how and who will pay for that. To them, it is enough not to pay.

And this is a great mistake. Only advertising can keep the media independent [adb, a]. Later on, when advertising budgeting is explained, we will furthermore see some graphs that prove the decline of importance of traditional media in general and television more specifically. The conclusion of this survey was that advertising agencies appreciate the potential of individual marketing activities in a similar way to the companies being advertised: they emphasize on both online media and platforms, while their immediate and future actions will involve the disinvestment or the stagnation of their actions on traditional media.

As time progressed possibil- ities broadened we gained new tools to work with in order to spread information and communicate with each other for various causes.

Today, in the 21st century, we live in an exciting era of change, collaboration and networking. Joe Cappo made a prediction way back in that proved to be true. Indeed, ever since , rampant developments are observed every day since today. The field of communication, marketing, advertising and public relations have been changed forever and are on a road of ultimate transformation.

The Internet as an interactive medium and all it has to offer, has initiated an era of unlimited opportunities and possibilities for our field. How did the Internet came to be? Many are the ones that do not distinguish the Internet from the World Wide Web and vice versa. It is important to distinguish the difference between the Internet and the World Wide Web as they are very often perceived as the same thing when they are not.

In this paper, Bush envisioned a global network of interconnected computers in order to answer the problem of the ever-increasing available knowledge. This information material would, according to Bush, be incorporated into microfilm-based devices that could easily store and retrieve any information [Tselios, ]. These devices where called Memex [Zachary, ]. This top copy idea, of interconnecting a large number of remote comput- ers, dates back to The ultimate goal was to support the American army in case of a nuclear war and the consequent destruction of its telecommunications hubs.

Totally different purpose, than the one it got to serve throughout the years. This is the case for almost all media traditional and new. Their usage was initially intended to serve military needs. After this first connection attempt failed, a connection was made, which was the starting point of what later changed the whole world forever. From this initial connection, which was observed by about 15 people, the Internet has ex- panded to reach 1 billion users worldwide.

In , the total number of websites exceeded billion, a figure corresponding to sites per person [Belch and Belch, ]. Whilst it was actually unknown until No other medium has managed to be adopted by consumers as fast as the Internet.

This compares to the nine years it took the same household to buy a radio, ten years for VCR, 17 years for computers, 39 for cable TV and 70 years for the telephone [Belch and Belch, ].

Supporters of strong democracy expect a lot from the World Wide Web. They argue that its technical capabilities can contribute to the revival of a form of direct democracy as applied to the ancient Athenian city polis but in a virtual version. Its technological infrastructure and the software required to use it seems capable of transforming the old, hierarchical structure of communication from one to many into a new format from many to many [Meyer, ]. People can now access television channels and radio stations through the Internet and watch and listen to live programmes and news.

The Internet in the 21st century is now an integral part of the daily life of children and adolescents, competing with traditional forms of media, while at the same time it allows different forms of media to converge even in the case of video games, making everything interactive [Papathanassopoulos, ]. To avoid any confusion, we will refer to the advertising on sites of the World Wide Web as online advertising. As people began spending more time online, this became another channel through which advertisers and companies would promote their goods.

Apart from that, there were changes observed in consumer habits and the majority of their needs. This is why companies began to invest a portion of their advertising budget in online advertising.

It is important to note that online advertis- ing did actually evolve into the fastest growing advertising category. It was indeed ready to adapt to these changes and bring the desirable results [Google, ]. Danaher and Guy W. Impressions generated 2. Number of percentage of click-throughs, or 3.

Induced sales or conversion rates. Of course, we can conclude that online advertising does offer to advertisers new possibilities and new accommodations. But, was online advertising always as a successful and easy tool for advertisers to use? Advertising and marketing on the Internet have not been around for very long. This period of time that online advertising has been around is in fact extremely rich in events, which have largely shaped not only developments in the industry but also important economic, political and social trends and situations.

Media and Advertising A love and hate relationship since their existence way of communicating was not ready to give in so easily. Mistakes in planning, strategy, and lack of credible business planning were on the daily agenda, and in a short period of time a number of companies were led to bankruptcy. More specifically, many were the experienced small businessmen or just people who wanted to pretend that they had something to sell, as George Frigkas puts it to words, that sought out the prospects of online advertising and tried to become active in the field through companies and creative agencies that are engaged in the development of e-shops or multimedia applications.

Of course, the overwhelming majority failed with very few brilliant exceptions [Frigkas, ]. The presence of all of these has made it difficult for large advertising groups to develop effective and comprehensive proposals and solutions. Fragmentation of the industry has prevented Internet advertising from becoming the first step, although we must emphasize the hesitation and slowness of the efforts of renowned advertising companies, again with a few exceptions.

Regardless of these errors, the online component, and in particular online advertising, is moving dynamically in line with the global trends and it is an integral part of any integrated communication activity [Frigkas, ] Online advertising has to face three main challenges in order to maintain its power and be actually effective.

First of all, it has to retain the text of the ad in a contemporary and challenging style. Secondly, tracking of the page traffic has to be performed and that is something that performance marketing tactics are here to fulfil. Finally, tracking the click-through rate and conversions. Online advertising has witnessed tremendous growth thanks to advances in technology and changes in social conditions. Advertisers can make an ad with just a few keywords or hundreds of ads with thousands of keywords and that can be done a lot cheaper than it can be done through traditional channels.

We have no actual involvement of the potential consumer. Summed up? We do not know if the viewer or listener even went to buy the advertised product or service and we have no actual individual consumer journey to map and follow. This is changing with online advertisement therefore making it more preferable to advertisers. This is performance marketing. Performance marketing is the epitome of Digital Marketing. They gave some really useful insights of what performance marketing is and why it is used by businesses so much.

Why is performance marketing such an important part of our theory about advertising on the Internet? Demy Kozasi, team mem- ber of the Digital Team of HAA, tells us that performance marketing is not just useful for ecommerce managers or anyone with an occupation within the digital communication industry. It is an obligatory tool for all marketers who are trying to promote their products or services today.

Why should we hope that some- one will see our ad and then participate in the "contest we are running instead of trying to maximize the number of participants with a click. And why spend so much money without getting in return exactly what we need.

Perfomance Marketing comes with some measurable results and helps advertisers achieve exactly what they want. It is deliberate to quote modern marketers upon these topics because there has not been extensive academic research upon this topic yet.

But one is for sure, performance marketing is establishing of new era of communi- cation with the potential consumer, a new era of ads and tracking down the consumer until his final purchase. Always in a way that does not make him feel uncomfortable or watched. Advertisers need to know where their money go and the Internet has opened the door for this. Year by year, the budget that we invest in the digital media is growing, whether our goal is to be recognized as a brand or to achieve any other action.

The reason is that this medium gives a lot more options than traditional media have done in the past. The optimistic conclusion she makes is that: With technology as an ally, digital buying becomes more targeted and efficient, "serving" the right message, to the right person, the right moment, the result is an improved consumer experience [adb, c]. Performance Marketing is not an easy task whatsoever. There are hardships and it is not easy for any company to make it come through. It needs to be the most basic but pre-eminent in Performance Marketing is to have the right strategy and set the right goals to achieve [adb, c].

Performance Marketing cannot be done by everyone. We need continuous monitoring of the target and of all the measurements, analysis of the funnel is also needed and of all the steps taken in order to have an accurate outcome.

It is a process that acquires persistence, subtle- ness and attention to the detail. Media and Advertising A love and hate relationship since their existence certain that he will succeed. Almost everything is measurable, even the slightest changes [adb, c]. These statements by the experts prove the great shift that advertising is going through. Finally it is very important not to confuse Performance Marketing with Growth Hack- ing.

Growth Hacking is a term used by marketers very often but not to describe what it actually is. It has been very misunderstood and the term has been harassed by many. This method is widely used by startups that do not have the time and money to create brand awareness at its best unlike big com- panies do. Advertising is aiming at brand awareness and brand affiliation for the most part that will lead to long term consumer relations.

In the startup culture, the founders need measurable results right away in order to evolve into an actual concept and move on from the startup ecosystem to a sustainable company structure.

We cannot say that Growth Hacking will take over advertising as we know it because it serves a different purpose which is useful but it cannot overrule the power of advertising. Growth Hack- ing still needs advertising methods in order to actually have something to measure and experiment with. Growth Hacking, Performance Marketing and Advertising as we know it are all linked to each other and are interconnected. They serve as tools for each other in order to finally lead to actual sales and solid costumer relationships.

The Digital era has made all these tactics possible and what they give all in all is measurable outcomes and faster results. You can now choose how to target your audience, follow an actual consumer journey, create funnels, improve your tactics and in terms of advertising create better ones or keep the ones that work and produce sales.

According to Marianna Kordopati data and predictive analytics play a catalytic role. They are used to get consumer insights, to do consumer segmentation, analyze historical data of transactions and create predictive scores for more potential buyers.

She also states that as a result of these measurements done, we learn that many times we are irritating our consumers by putting out advertise- ments that they do not like at all or advertisements in too many places and too frequently. This has instigated many Internet users to activate ad blocking softwares.

Performance Marketing is to ensure the high quality of the content in which the advertisements will appear [adb, c]. There should be no question why Google is discussed in a research about advertising effectiveness. Today, Google determines what your online presence will be. Of course you need a website. Who does not need it? The question is: Do you have the answer? Essentially, Google advertising works like in an auction market, which means that its economy is more fluid: It fills in the gaps [Jarvis, ].

There is an actual certification for the individuals that specialize in advertising in Google or more specifically in Google AdWords. Online advertising - and AdWords in particular - has offered advertisers new opportu- nities in these three areas [Google, ]. The most common type of Google AdWords is the text ads. These advertisements contain a character header, a description of 2 lines of 70 characters, and one display URL bar.

Text ads can appear on all Google Network sites. Then we have, mobile device advertising. Mobile device advertising is a short way to refer to text ads that appear when users search on Google on a mobile device. There are also image ads. These are graphical content ads, including drawings, photos, or cartoons, that appear in some places on the content network. Of course, video ads can be inserted as well. Video ads appear as a steady image when the page loads. As soon as the user clicks on the "Play" button, the video starts playing in the advertising space [Google, ].

All the features of traditional media advertisements are transubstantiating in Google AdWords. One can create fast and easily an ad of any kind, place it in relevant spots of the web and be able to count its effectiveness. The impact of Google is more direct and more prominent in the media than in other industries [Jarvis, ].

Content providers do not need to negotiate with multiple advertisers for various adver- tising arrangements - the best ads appear automatically. Everything has to be relevant and fooling the audience is not an option anymore.

There is an old joke about marketing that says, "I know half my ads do not work, I just do not know what half. In the past, determining whether an ad was a good investment required much speculation. Today, current tech- nology enables us to calculate when an ad leads to conversion, "conversion" usually refers to the conversion of a non-client into a customer [Google, ].

There numerous ways to advertise on the internet that are most of the time, also, linked to Google. There are spaces offered by websites or other advertising services. A very common way many companies started out advertising themselves on the web, is through banners. They have been proven to not be worth the money as they do not bring not outcomes. Since the launch of the Inter- net as an advertising medium, it has been commonplace that no one will click on an ad- vertising banner - much more to participate in a relevant club or to write something about a post on a blog [Jarvis, ].

George E. A study conducted by the Journal of Consumer Research has shown that even with low response click- rates banner ads can lead to positive behavior through repetitive views. The click-through rate is low and only a small percentage of these click-throughs become purchases. Most of the times they are perceived as irritating and they lead the website visitor to even exit the website itself.

This is why native advertisements have become a popular alternative solution for advertisers and websites that host the advertisements. Native advertising can be found also in print. They have to grasp the attention of the viewer and explain adequately why someone should buy the product that is advertised.

Native advertisements are also more likely to trigger word of mouth WOM promotion. Through paid sponsored articles an advertisement can get the right boost it needs and possibly become what we call in the advertising world: viral.

Of course someone can get these ads sent to them personally by subscribing to an email newsletter. However, the future of Email Newsletters - Email Advertising is not bright.

Nowadays this is also done in the form of advertising flyers. These methods of advertising are, however very questioned for their effectiveness nowadays.

This functionality, W puts consumers in control of how content is generated, created, organized, and shared [Bell and Loane, ]. Social media represent all the possibilities of Web 2. This is the era of social networking among users [Uitz, ].

A user can create and maintain a social network like never before. Social networking is not something new. And to take this thought even further, they always wanted to inform or warn their closed ones about something that happened to them or in general or even about an interesting product they discovered and worked for them [Uitz, ]. Social media did not generate new needs, it only serves already existing needs, and at times it intensifies them.

But that depends on the users because they are in control. Maybe this is why social media is becoming more popular than any other form of traditional communications. Traditional media does not have such an influential role on young consumers anymore [Duffett, ]. Companies seem to have realized that for good and instead of a threat they see opportunities [Uitz, ],[Nhlapo, ].

There is no question that the traditional marketing model is being challenged. The way marketers create ways in order to generate leads, increase awareness, and ways of communicating are continually evolving [Hensel and Deis, ]. We have shifted from the Information Age to the Attention Age. It is interesting to point out that Google and Bing played a more important role in the Information Age. The Attention Age is more user-friendly and focused that the information Age.

Users now have the ability to consume information and share it on the web right away. Media and Advertising A love and hate relationship since their existence limitation anymore and this is why social media are so important [Hensel and Deis, ].

With the rise of these social media we have the rise of blogging as well and this is because blogging encourages open conversations as well. Social media offer the unique possibility to their users to create their own personal- ized pages, with their own personalized content in order to communicate their thoughts and externalize their feelings.

They can exchange content, talk in groups, communicate with people from all over the world with no limitations or fees. Their content that they put out on social me- dia is both interactive, it encourages conversation, it is current and it is entertaining.

This content is a form of advertising and promotion that triggers word-of-mouth WOM that is considered the future of social media marketing communications [Yaakop et al. As we spend more and more time on social media like Facebook or Instagram, these platforms offer advertisers various solutions to minimize the time and effort a consumer has to make in order to buy a product.

Marketers are looking for more meaningful advertising methods, key metrics that are important and ultimately related to business results says Demy Kozasi in her interview to adbusiness magazine [adb, c]. The use of social media among the Fortune companies peaked markedly in In , 28 per- cent of the companies had blogs at the corporate level, representing the largest increase since [of Massachusetts Dartmouth, ].

These statistics have only been increasing every year, even every month. It is important to note that social media is not yet an extremely researched topic. Things change constantly and there is very much to be said about their value and the possibilities they can offer. This means, greater accessibility. Before that, companies had the upper hand and if they made a mistake they could not be as easily exposed like they can be today. The power is in the hands of the consumer.

This is due to increased interactivity. A very general classification of social media includes collaborative projects, blogs, user-generated content communities e. Wikipedia , social networking sites, and virtual social worlds [Kaplan and Haenlein, ].

At the same time it represents a powerful personalization tool as it enables individuals to both produce and distribute content by their own participation. YouTube is a great example of what social media can achieve. Yes, YouTube has established itself as one of the biggest social media platforms. It is one more of these sites, enriched by the users themselves with content created by the users themselves.

The users themselves have managed to entertain the attention of all ages and of course the marketing executives. The fact that YouTube is user-oriented and user-dependent makes it unknown to what anyone can expect. This means that there is always something interesting. YouTube is a threat to television and it is one of the most interesting cases studies in terms of social media. We definitely see television struggling due to media fragmentation and Katy Loria, currently Chief Revenue Officer at Screenvision believes that media fragmentation certainly plays a role in its decline.

As the years go by, the concern of privacy and how I much a company can actually learn about an Internet user without that being un- ethical, is something that has caused a lot of discussions and questioning.

There are people who maliciously use the Internet as an example of a tool for trespassing privacy. Is everything really wrong with the Internet? Jarvis says, where there is a challenge, find an opportunity [Jarvis, ].

Cooperation is key for both companies and consumers. Instead of focusing on budget and time we should all focus on the actual outcome. The outcome is more trust built between companies and media users which intensifies brand affiliation and long-term consumer relationships with the brand. If there was a question of the safety that new media provide, this issue seems to be regulated more and more throughout the years and it increasingly becomes easier for all parties: companies, advertising agencies and users.

More analytically, marketing communications are the means by which businesses attempt to inform, persuade, and remind consumers - directly or indirectly - about the products and brands they are selling.

We have talked about each medium separately but what if advertisers do not even have to choose in which medium they have to advertise. What if each medium has to offer some- thing different and this integration is what a successful communication plan is lacking of. Let us see why other theoreticians, specialists and academics believe or do not believe in the power of integrated communication campaigns.

Kevin Lane Keller and Philip Kotler offer us some really good theoretical foundation upon this topic. When we refer to integrated communication campaigns it is not just about advertising on multiple media.

Advertising is a very important part of an integrated communication campaign, however it is not the only one and sometimes it is not even the most vital one [Kottler and Keller, ]!

Supplementary Material link their brands to other people, places, events, brands, experiences, feelings, and things. Marketing communications have the potential to contribute to the value of the brand, by establishing the brand in the memory of people and creating an actual image for the brand [Kottler and Keller, ]. According to Kevin Lane Keller and Philip Kotler , integrated communication campaigns consist five main tactics in order to be truly integrated, and those are [Kottler and Keller, ]: 1.

Advertising 2. Sales Promotion 3. Events and Experiences 4. Public Relations and Publicity 5. Direct Marketing 6. Door-to-door sales or personal sales Our primary focus is on advertising effectiveness according to media exposure and secondary upon the actual advertising content.

It was important, however, to make this remark and understand that for an actual integrated experience even all media together are not enough. There is a lot to be said about an integrated media communication campaign. First of all, it is very important to note that it has been observed that the younger generations want the information to find them instead of them finding the in- formation [Kolodzy, ].

This is where integrated communication campaigns come to the table, communicating from everywhere, not in the form of spam, but with a plan, strategy, thought and right set-up [Kolodzy, ]. According to a survey conducted by the Kaiser Foundation in , nearly one-third of children and adolescents from 8 to 18 are multi-media users and devote an average of 10 hours and 45 minutes a day to consuming multimedia content [Rideout et al.

Media multitasking becomes increasingly more of a common practice among those under the age of 39, a demo- graphic category that has been nicknamed as the Millennial or, alternatively, the digital natives [Kolodzy, ]. While we are talking about media use, scientists studying the brain argue that our habit of sending messages while listening to music or playing an electronic game or posting an image or video or looking to find out what time a movie is playing in is actually switching media.

It does not necessarily mean that we are doing two things together. In fact, we deal with two or three or four activities for example, we read a message, listen to music, walk. People have the ability to carry out these rotation years ago, but the advent of digital technology and mobile phones provide us with the ability to do this quickly and easily.

Taking advantage of integrated communication campaigns is a tactic that harmonizes with the human nature. Multimedia usage is very common because there is a medium for every use nowadays and for different hours of the day. Advertisers can invest in that and achieve successful results. A subversive modern campaign by JWT Athens for Vodafone TV is a very real exam- ple that puts in use this very practice of an integrated communication campaign.

This campaign is integrated in terms of the audience it chooses to address. In fact it does it so effortlessly by taking advantage of the series of media they want to include without degen- erating any of them.

They strategically chose, at the beginning of the campaign, to have a presence in high-coverage media for direct impact. Then they advanced to YouTube projection with masthead, in- stream ads and sites takeovers, in Facebook with respective video posts and display ads.

Moving forward, aiming to inform the public about the advantages of Vodafone TV and engagement, the campaign would evolve through mobile optimized formats, like bumper ads, Instagram stories, Facebook canvas and native article advertisements [adb, b].

This communication campaign does not involve traditional media such as television, ra- dio or prints. It is considered integrated because it places its message in different places so they follow their customers in different places and hours of the day making sure they receive the message.

In general, using multiple media in a strictly defined time-frame can increase the scope and impact of the message. The wide variety of communication tools, messages and audiences makes it imperative for companies to turn to integrated marketing com- munications. Companies must adopt an "overall view" of consumers to fully understand all the different ways in which communication tactics can influence consumer behavior in their everyday lives [Kottler and Keller, ]. An example of how media can empower one another, is airing of advertisements on the radio before the concurrent TV advertising.

Supporters of integrated marketing communica- tions describe them as a method of viewing the entire marketing process, rather than focusing on individual parts of it [Kottler and Keller, ]. All in all, integrated marketing communications result in greater message consistency and more intense sales impact. They require managers and advertisers to think about all the ways in which the customer comes in contact with the product and the brand they represent, how this customer commits to his or her placement in the market, the relative importance of each medium, and time choices.

Integrated communication campaigns create unified brand images and messages as they come from thousands of company activities. They ensure clarity, consistency and maximum impact with the integration of individual messages [Kottler and Keller, ]. Supplementary Material 2. We should discuss about some established truths about it as well, if we want to really understand all the com- ponents which play a role in effective placement of advertisements in the media.

The intense competition among all media for advertising revenue has increased the complexity of local media planning and buying [Jugenheimer et al. Not all companies have the same budget and not all companies have the same needs. The assessment materials in this pack must not be removed from the centre premises. Centres are required to submit to Pearson one completed CS2 form for all students for each tier. The purpose is to consider the questions and stimulus for the role play and picture-based scenarios allocated.

Students are permitted to make notes up to a maximum of one side of A4 for both Tasks 1 and 2 during this period and they can refer to them during the role play and picture-based assessment, but not during the conversation task. Students must return their notes to the teacher before commencing Task 3 conversation.

The notes should be for reference only and students must not read out whole, prepared sentences in answer to questions. Any notes made during the preparation time must be kept securely by the centre until the end of October in the year the assessment is completed, after which time they should be securely destroyed.

Students cannot have access to a dictionary, or any other resource, during the preparation time. Task 1 — Role play Pearson will set and provide ten different sets of role plays for each tier. Each role play consists of two cards — one for the teacher and one for the student. Teacher cards The teacher cards contain instructions on how to conduct the role play and the exact questions to ask. Each role play opens with an introduction from the teacher who then asks the first question. Students have access to this during their preparation time to help in preparing for the assessment.

Each candidate card contains instructions in English and the task is in Greek. The context of the role play is provided in both sections. Candidates must read both sections fully to support understanding of each bullet point. At Foundation tier, the candidate cards contain five bullet points, eliciting five utterances. Students need to ask one question and respond to one unpredictable question. Students are required to speak only in the present tense for four of the prompts or they may also use a conditional tense if it is more natural to do so.

At Higher tier, the candidate cards contain five bullet points, eliciting five utterances. Students need to ask two questions and respond to one unpredictable question. Students are required to speak in the present tense for four of the prompts or they may also use a conditional tense if it is more natural to do so and respond to one question set in a past tense. Each task consists of two cards — one for the teacher and one for the student.

Teacher cards The teacher cards contain instructions on how to conduct this task and the five questions to ask the student. Teachers are allowed to repeat questions and use set prompts to enable students to give a developed response. They are not allowed to deviate from the set prompts. Each task opens with the teacher asking the first question, which is based on the picture. The first question is directly based on the picture; the remaining questions extend beyond the picture, but are based on the overall topic from which the picture is drawn, inviting an exchange of views or opinions.

Candidate cards At Foundation tier, students are provided with a picture and five bullets in Greek to help in preparing for the five questions that will be asked during the assessment. Students are allowed to ask for questions to be repeated. Students have access to this during their preparation time. At Higher tier, students are provided with a picture and five bullets in Greek to help in preparing for the five questions that will be asked during the assessment.

Task 3 — Conversation The first part of the conversation opens with the topic chosen by the student. The student may choose to focus on any aspect s of the topic as each has a number of different features. The teacher continues the conversation on the chosen topic and then may move on to other topics within the same theme, if necessary, to ensure that students use the recommended time for this task most effectively. The second part of the conversation is based on a different theme allocated by Pearson and covers any of the topics across that single theme.

Teachers must ensure that an equal amount of time is allocated to both parts of the conversation. It can take place either in the examination room with the teacher or outside of the room with an invigilator.

Marking guidance and assessment criteria are also provided in this document. The guidance has been included for teacher reference to aid understanding of how the assessment criteria will be applied. The mark grid is applied once to each individual response to the prompts.

There is a maximum of 2 marks for each of the five prompts on the role-play cards. Additional guidance Appropriate: relevant response related to the prompt, uses appropriate register for the scenario. Informal register includes language that students would use with friends and people of a similar age such as endearments and informal greetings and forms of address where appropriate.

Informal register also requires the use of the informal structures when using, for example, verbs and possessive adjectives. Formal register includes language that students would use with adults in a formal context, for example teachers, employers, customers, officials. Formal register includes avoidance of slang, over-familiar language, exaggeration and endearments.

It also includes formal greetings and forms of address where appropriate. Formal register requires formal structures when using, for example, verbs, personal pronouns and possessive adjectives.

Additional guidance Errors: the mark grid describes the frequency of errors and the impact that errors have on clarity.

NB: these are examples only and do not constitute a finite list. Rehearsed language: language learned by heart, which may not give a relevant, impromptu response based on what has been heard not spontaneous. Errors: the mark grid describes the frequency of errors and the impact that errors have on clarity. Additional guidance Adaptation of language to describe, narrate and inform: adapts language to achieve different purposes in the language; students may adapt language more effectively for one purpose than another, for example they may use language effectively to inform but less effectively to narrate.

Additional guidance Respond s spontaneously: gives a relevant, impromptu response based on what they have heard. Content Students are assessed on their understanding of written Greek across a range of different types of texts. Texts for individual questions within the assessment use high-frequency language and vary in length, including both short- and longer written passages.

Texts include authentic sources that introduce more complex language and unfamiliar materials. Literary texts consist of short extracts from texts that may have been adapted and abridged from authentic sources to be appropriate to this level — from letters, short stories, novels or plays to contemporary and historical sources. Students are also expected to translate a short passage of written Greek into English to demonstrate an ability to transfer meaning accurately into English.

Scenarios in the texts are set either at home or, more frequently, in a Greek-speaking country, allowing students to develop appropriate cultural awareness and understanding. To prepare students adequately for this assessment, teachers should present and exploit a range of vocabulary relevant to each theme listed, building on the Key Stage 3 Programme of Study, where appropriate.

Students should be presented with Greek language in a range of styles or registers and in a variety of different contexts, as appropriate to their age and level of understanding. Students should also be presented with different fonts and formats, for example short, printed messages, articles and email messages. Each question is set in a context drawn from the themes. Question types comprise both multiple-response and short-answer open response questions. The instructions to students are in Greek: o for the Foundation tier there are three multiple-response questions o for the Higher tier, there are two multiple-response questions and one short-answer open-response question.

Content Students are assessed on their ability to communicate effectively through writing in Greek. The assessment tasks feature general content that is familiar and accessible to all students. Recommended word counts are specified for each question. Students will not be penalised for writing more or fewer words than recommended in the word count or for going beyond the mandatory bullets.

Students must use the formal register, please see the definition in Marking guidance for Paper 4: Writing in Greek. This question assesses students on their ability to convey information, narrate, express opinions, interest, and convince the reader about a certain point. Students must use the informal register, please see the definition in Marking guidance for Paper 4: Writing in Greek. This question is common to the Higher tier.

Students are required to translate five sentences from English to Greek. The sentences are ordered by increasing level of difficulty. This question is common to the Foundation tier. This question assesses students on their ability to convey information, narrate, express and justify ideas and opinions, and interest or convince the reader.

Students are required to translate a short paragraph from English into Greek. The individual sentences are ordered by increasing level of difficulty. The student is expected to produce 20—30 words for this task. The number of words is approximate and students will not be penalised for writing more or fewer words than recommended in the word count. All work produced by the student must be marked. Errors: the mark grid describes the frequency of errors and the impact that errors have on coherence.

The student is expected to produce 40—50 words for this task. Formal register and style require the use of the formal structure when using, for example, verbs, personal pronouns and possessive adjectives.

This question contains four bullet points that form part of the task. Failure to cover all four bullet points will impact on the marks that can be awarded against the requirements of the two mark grids for this question. There is no requirement for even coverage of the bullet points in any band. However, in order to access marks in the top band, students must refer to all bullet points and meet the other assessment criteria in the top band.

This question requires students to write in an informal style see Additional guidance. The student is expected to produce 80—90 words for this task. It also requires use of the informal structure when using, for example, verbs, personal pronouns and possessive adjectives. Adaptation of language to narrate, inform, interest and give convincing opinions: adapts language to achieve different purposes in the language; students may adapt language more effectively for one purpose than another, for example they may use language effectively to narrate but less effectively to interest or give a convincing opinion.

Errors: students are not expected to produce perfect, error-free writing in order to access the top band as errors are also made by native speakers.

The mark grid describes the frequency of errors and the impact that errors have on coherence. Mark grid for sentences a , b and c , which are worth 2 marks each. The mark grid will be applied to each individual sentence. Mark grid for sentences d and e , which are worth 3 marks each. Additional guidance Errors: students are not expected to produce perfect, error-free writing in order to access the top band as errors are also made by native speakers.

Failure to cover all four bullet points will impact on the marks that can be awarded against the requirements of the two mark grids for this question see below. The student is expected to produce — words for this task.

Translation mark grid and example response Translation mark grid assesses both communication and content and linguistic knowledge and accuracy. AO1 Listening — understand and respond to different types of spoken 25 language. AO2 Speaking — communicate and interact effectively in speech AO3 Reading — understand and respond to different types of written 25 language.

AO4 Writing — communicate in writing A copy is made available to all examinations officers and is available on our website: qualifications. Centres should be aware that students who enter for more than one GCSE, or other Level 2 qualifications with the same discount code, will have only the grade for their 'first entry' counted for the purpose of the school and college performance tables please see Appendix 6: Codes.

For further information about what constitutes 'first entry' and full details of how this policy is applied, please refer to the DfE website: www. The same view may be taken if students take two GCSEs or other Level 2 qualifications that have different discount codes but have significant overlap of content. Students or their advisers who have any doubts about their subject combinations should check with the institution they wish to progress to before embarking on their programmes.

Access arrangements, reasonable adjustments, special consideration and malpractice Equality and fairness are central to our work. Our equality policy requires all students to have equal opportunity to access our qualifications and assessments, and our qualifications to be awarded in a way that is fair to every student.

Language of assessment Assessment of this qualification will be available in English, with the exception of specific questions in the listening, reading and writing assessments. What sports do you like to play or watch?

Do you think a sport should be dangerous? There is ONE sentence you don t need to use. Dottorato di appartenenza Where would they like to work one day? For questions , write a letter -H next to each person. You will hear the conversation. Tell how the descriptions of the road and the wood affect the mood or atmosphere of the story. The descriptions of the road and the wood create a suspenseful. Log in Registration. Search for.

Size: px. Start display at page:. Amelia Wiggins 4 years ago Views:. View more. Similar documents. Fry Phrases Set 1. No way A number of people One or two How More information. More information. You do not have to pay extra More information. You must have all words in the correct More information. Remember that when you take the test More information. English as a Second Language Podcast www. Are these shoes More information. For Questions 1 5 mark the correct letter A H on your More information.

For children aged 6 to 12 Parenting Positively Coping with DEATH For children aged 6 to 12 This booklet will help you to understand more about death and the feelings we all have when someone we care about, like a parent, a brother More information.

If a story is written by someone who is a character in the story, then it is said More information. Speaking Extra. A resource book of multi-level skills activities. Dance with Me. Pre-Reading Preparation. I love to dance. Mom and Dad enrolled me in a jazz dance class at the local More information. This is a More information.

No way A number of people One or two How long More information. Equal marriage What the government says Equal marriage What the government says Easy Read Document Important This is a big booklet, but you may not want to read all of it.

It shows what is in More information. Keep your English up to date 4. Teacher s pack Lesson plan and student worksheets with answers. Level, topic, language, aims, More information.

Something More information. Find a partner or a small team of three or four classmates to work on this lesson. A test based on the grammar-grade one A test based on the grammar-grade one Choose the correct option for these comparative and superlative adjective sentences.

Arrange the words. Here is a list of adjectives we might use to describe our neighbours. Bend it like Beckham is about football, More information. If you aren t able to teach all the lessons, try pairing this lesson with the Substance and Gambling Information, More information. Disability Hate Crime. Making Friends at College Unit 1 1 Making Friends at College Study Buddies Passage 02 One of the most challenging aspects of college life is finding the right balance between social and academic activities.

Everyone wants to have More information. Cambridge Key English Test 1. Contents: www. The Intriguing Interp Series is published More information. Choose More information. When finished, turn your test upside down and More information.

There are ten mistakes in this account. Aramis told him that his mother was alive. Aramis went to the Bastille prison and told the guard of the prison that More information. For personal More information. A already More information.

Women More information. All parents review More information. Example: John gets up More information. One Day. Helen Naylor. Level 2. Series editor: Philip Prowse. Cambridge University Press - One Day. Please mark the correct answer with a X. Duration: 45 minutes. A: We really embarrassed ourselves last night at that business function.

We More information. Mammon and the Archer O. He was looking out More information. Compare and Contrast Versions of a Story Compare and Contrast Versions of a Story What story has wicked stepsisters, a fairy godmother, glass slippers, and a girl who works hard and ends up marrying a prince? You have probably read More information. What More information. Learn the meanings and origins of 10 common idioms and how to use them in sentences 10 Common English Idioms and How to Use Them Learn the meanings and origins of 10 common idioms and how to use them in sentences What is an idiom?

An idiom is a phrase that has a meaning which is different More information. Bullying Guide for Middle and High School Students Bullying Guide for Middle and High School Students A guide to the basics of bullying, what it is and isn t, the role of students, and tips on what you can do.

Read the article How many of your ideas are in More information. He didn More information. Several revisions and additions to this book have been made since the original version More information.

Parents Corner. There s nothing to do, as if their boredom was somehow my fault I ll respond with something More information. Compare: More information. Contents Is it an emergency: teacher s notes Is it an emergency: More information.

Getting together. Present simple 1. New Year in Vietnam. Reading: Everybody s birthday. It contains the main subject More information. An answer given a mark in Level 5 of the published mark scheme In the s different Black Power More information. High Frequency Words P. Objective The student will read high frequency words. AM1a More information. A More information. TeachingEnglish Lesson plans. April Fool s Day.

That spring, the sun shone every day. I was lonely at first in 1 Tom and Daisy That spring, the sun shone every day. What did Pippi More information. Your memory verse is: " Joseph's brothers didn't like More information. Today, it is spoken in some offices. He's going to study English hard. How are More information. During Lent and Easter we remember and celebrate More information.

Although Atticus did not want his children in court, he defends Jem's right to know what has Answer key for To Kill a Mockingbird Chapters Chapter 22 1. Explain, in your own words, Atticus's More information. The more idioms you know how to use correctly, the more natural your speech will sound What are idioms? Idioms are a very important part of any language, so learning More information.